Analysis of Aggreko

Analysis of Aggreko

Analysis of Aggreko

Introduction

The increase in the development of globalization throughout the world has made the competition tough in every walk of life. Electric power market is not excluded from this competition either. In addition, companies have tried to satisfy the international market rather than the domestic one. Aggreko is one of such kind. Aggreko has become the leading company of the world in the industry of temporary power. A series of successful years are clear evidences of its dominance in the market, even though it has faced intense competition from both domestic and international market. This essay will introduce the company and analyze the reasons for Aggreko's market dominance through value chain analysis.

Discussion

Overview

The company was established in 1962 in Netherlands and moved to Scotland in 1973. The company emerged on the list of London Stock Exchange for the first time in 1997 (Cole 2009, p.42). Today, it is serving the world as a leader in the rental of power generation and temperature control equipment for 50 years now. Currently, there are 148 service centers, franchises in 34 countries and customers in over 100 countries. The company is having a figure of employees of around 3800. The company is described as a business industry whose business is to offer temperature and power control solutions to its users by way of two models of business. At local business level, Aggreko buys equipments for itself, operate them, and then sell them in the market. Its prime responsibilities are provision of service and maintenance to its customers. At international business level, it deals in business as a power producer of power projects.

Company Description

The Headquarters of the company are located at United Kingdom, Glasgow and Scotland. Currently, Aggreko is the leading company in the world having specialization in energy related products which include temperature control, power generation. Oil-free air, management of risk, services for cooling tower, services for events and processes. The goal of the company is to deliver lucrative and increasing return to stake and share holders. Moreover, the company aims to provide the best possible service to its customer in order to maintain its leading position in temporary power providing services and temperature controlling services. Aggreko invests for the purpose of expansion of its geographic location as a strategy to operate their business in an enhanced manner. By the end of the year 2009, it produces a fleet size of about 13000 power generators which ranged in size from 10 kW to 2MW. The total amount of generating capacity of these generators was 5900 MW that is equivalent to 10% peak power demand of the National Grid.

Aggreko's Global Mission

The mission of the company is to offer specialist energy solutions that are delivered by our high-quality people in such a way that we continually grow our global list of satisfied and long-term customers (Grant 2008, p.436).

Aggreko's Global Vision

The mission of the company is to be the leading global player in the specialist energy marketplace.

Aggreko's Prime Vision

To be market leader on a global level

To ...