Sean Michael IMD use several different ideas and framework to analysis case studies

Sean Michael IMD use several different ideas and framework to analysis case studies

Introduction

The following paper discusses and highlights different company's case studies, of Toyota, Hilti, Daewoo, Aggreko and apple.

Discussion

Toyota

One of the most successful companies in the World, Toyota, set an ambitious growth to share the global market by 15% by 2010 (increase from 11% in 2005). European market becomes automatically strategic importance, in this aspect. Although Toyota was on the progressive path with an increase in sales in Europe by over 50% between 2000 and 2005, still it had to face difficulties and challenges at the launch of Aygo, at the targeted segment of the market was very price sensitive and for this production cost had to controlled tightly. Toyota, decided to go with a joint venture with PSA, the markers of Citroen/ Peugeot, in order for cheap production cost for both companies. Toyota want to attract younger audiences for this, Toyota was new in this segment of the market and thus ill experienced and hence tried different techniques and went with new ways, as it was a latecomer to the mini car segment of Europe. With, Citroen/ Peugeot Toyota went on to build a new plant in the Czech Republic, as they entered the joint venture. The cars had 93% of commonality of the part, which were rolling off this assembly. Toyota didn't stop here; it invested massively in its presences over the internet, potential buyers at the locations of their preferences and different concerts sponsorship etc. Basically Toyota reworked their entire business plan to downstream and upstream, in order to acquire and sustain the UK market.

Hilti france

From the respectful dreams of two brothers; Hilti came a lengthy way to win the 2003 Bertelsmann Prize. Hilti was a community innovator in expert development devices with a considerable stage of sales; functions in 120 nations and different international employees who together distributed in an award-winning business lifestyle. Culture at Hilti; was inseparable from its technique and strategy. So when inhibited at several factors in their history; the organization used the durability and underpinnings of its business lifestyle to see it through, now; with new government changes afoot; Hilti would need to leverage this useful source once again.

Daewoo, Motor company UK

UK car production had grown by 15% over the previous three years, with most of the increase accounted for by Japanese manufactures and by the Rover Group. The UK car market had been hurt recently by recession and is still to recover its 1989 peak.

In order to gain market share Daewoo targeted every thing by one common method to give high quality of standard of customer care and service, At Daewoo, it recognized the potential value of customer care and service, and worked a pre launch campaign that would help create brand awareness and position as a result of all this Daewoo acquired 1% share of the market within 33 years and became the most caring and customer caring brand in the ...