Analysis of Advertisement

Analysis of the Concept

This section analyzes the advertising by the "Export Extreme Polo Ralph Lauren. As the name implies, is a fragrance that is designed to reflect the strength and virility is not surprising that the announcement appears on the front pages of FHM, men's publication sealed. Emphasizing the distinctive product of masculinity, we have another set of characters that are carefully planned to bring a message and a single. In contrast to the announcement of Dune, the bearer of extreme Polo export nor thin, nor art, but do not try to build a trusted relationship between product and emotion designate as "freedom." At Instead, the ad is a simple iconic image of the subject product and iconic images, shown as a paratrooper. We are clearly emotional associations is assumed that the object is a product, but we can conclude that it exceeds the requirements of the physical limb, allowing us to create our own emotional associations with the brand association will undoubtedly connected with the subject of gender, masculinity and virility of the journal of the sport in advertising.

The Analysis of Graphics

The concept of freedom is shown for the first time an image of a man, who is at a sky diving, it seems very convenient and unrestricted access to a normal life, creating a feeling of freedom, a bit orthodox. The picture quality of the ad is slightly out of focus and light the color combination of the picture is black and grey. In addition, the picture in the ad reflects the concept of freedom as the person is sky diving and enjoying every bit of it. "The essence of freedom" Therefore, to create a strong relationship between the "signifier" (a photographic image of the character and physical environment) and "sense" that the linguistically expressed "the essence ...