ANALYSIS OF ADVERTISEMENTS

Analysis of Advertisements

Advertisement of Western Union

Source: Google Images

The color and tones used in this advertisement are very bright which gives a warm effect so as to represent the warm feeling of love which the consumers send to their families and loved ones in the form of money. Since this concept is a bit confusing, however; Western Union has tried to capture the happiness families of those who work far away from their homes.

Western Union's money transfer service has been analyzed in the advertisement. As Western Union position's itself as the fastest money transfer provider throughout the globe. In Western Union's point of view fast means the very next day. Because of non-availability of adequate research about formulating a creative strategy, the company just analyzed the necessities in the lives of U.S citizens. Money being the basic need was targeted and this advertisement was developed to highlight the feature of fastest money transfer. The intended target audience of this advertisement is usually the families of people who live abroad and work far away from their home. Using an African American in this advertisement represents that the company can reach any family regardless of its location.

The slogan 'Can loved be transferred' is used in the context that no matter, how far the loved one works for his family, he shows his love and care by transferring money on time. Western Union adds value to it by delivering the money to the respected families the very next day. The ad became successful because everyone requires money and Western Union is providing it without any hassle. All people need to do is to go to their respective outlets and get money by showing their identity.

Advertisement of American Airlines

Source: Google Images

The colors used in this advertisement are a mixture of light and bright hues. Since the service is of additional food, the background has been made in light colors to enhance the visibility, which in turn will be creating increased temptation of the food advertised.

The new service of providing Ben n Jerry's Ice Cream sundae with topping of the consumer's own choice, a gourmet fresh fruit cheese plate and dessert wine has been advertised in this print advertisement, although the picture used is of Ben n Jerry's ice cream sundae. The central idea of this advertisement is to bring the new in-flight service into the customers' notice. However, the target audience comprise of only those people who travel in international first class and business class. Keeping in view the ethical point of view, the company already apologized with people travelling in the economic class by asking pardon if this advertisement hurts them. The basic purpose behind doing this was that the economy class was not included in the target audience.

The slogan 'We are thinking of installing Loosen your seat belts sign' indicates to the notion that the new service would be so tempting that consumers would not be able to resist it at any cost. The advertisement did not get success neither it remained ...