AMAZON AND BORDERS

Compare and Contrast Boarders and Amazon

Compare and Contrast Boarders and Amazon

Introduction

In this study we try to explore the reasons behind the bankruptcy of Borders Bookstore in a holistic context. It gives the overview regarding the Borders bookstore history, competitors and gives an overall snapshot. The research also analyzes many aspects of the bankruptcy and tries to evaluated and then suggest an alternate strategy. Other than that we will see the success factors of Amazon and compare them

Borders Bookstore's Bankruptcy

Headquarters and Settings

Borders Group is a book, music and movies supermarkets, shopping malls bookstore operators. In the January 30, 2010, the company operated 511 supermarkets under the name of the border, including in Puerto Rico, three in the United States, 175 shopping mall-based and other small including the Waldenbooks. In addition, the company owns and operates in the UK with the name Paperchase Products Limited as designers and stationery, greeting cards and gift retailer. The company also established a proprietary e-commerce site, www.Borders.com. The trademark includes: Borders, Borders bookstores and bookstores Music.

Causes of Bankruptcy

One of the areas in which the company suffered a crushing defeat was online business. Borders could not compete with companies such as Amazon, Barnes & Noble retail and shark - Wall-Mart (online.wsj.com). The company is far from its nearest rival Barnes & Noble to create a viable model for the sale of digital content (Spector, 2000). In 2001, Borders redirected the users to the site Amazon; it took seven years before in 2008 the company launched its own service to sell books online. But the initiative was lost (Jasper, 2006).

The main shareholders of the company today are Pershing Square Capital Management, represented by William A. Ackman, and Executive Director Bennett S.LeBow - it is clear that their assets may be largely affected by the bankruptcy proceedings (Jasper, 2006).

Borders problems lie in a series of strategic errors, rotation of top management and not understanding the basics of the century digital technology - the company itself is largely to blame for that lost the strategic initiative. Many people saw that things were going badly at Borders, but hoped that companies will get out of it (www.associatedcontent.com). Unfortunately, the fast-changing market, which just belongs to trade in books, there is no room for error (www.homemediamagazine.com).

Ethical Standards

Job loss

The recent actions border took have shaken the confidence of people. Gigantic steps taken to shutdown the outlets have resulted in huge problems (Johnson, 2009). It has raised ethical questions against which have led people to suffer from various psychological stresses (Dahl, 2006).

Ethical Theories and Principles

Ethical theories are regulatory, claim substantiation of the principles and moral standards. Ethics is only a revelation about morality. Does not create a new morality, it would be a futile attempt. Aristotle begins by recognizing that everyone seeks happiness. What Aristotle is what brings most people do not usually do:

Critically examine the concept of happiness.

Examine whether the election is successful

Propose the improvement of human nature as a way to find true happiness (Herlihy & ...