Comparison of Amazon and Borders Inc. Bookstores

Comparison of Amazon and Borders Inc. Bookstores

Introduction

The report is based on the comparison of two similar businesses that are Amazon and Borders Inc. Bookstores. Firstly, report discusses the history and core business values of both companies. There are certain management tactics of every business that enhance the market position of the company. The comparison management styles are also related to the marketing and sale which will be discussed below. Paper analyzes the success reason; successful and profitable of Amazon's and Border's group Inc. despite not turning a profit for the first five to six (5-6) years. Finally, the report discusses the decision making process of both the companies that lead the companies towards success.

History and Core Business

Borders Group, in English Borders Group is an international chain of bookstores based in Ann Arbor, in Michigan in the United States. Borders group includes high ranking in the ranking of Fortune 500 and is the second largest U.S. bookseller after Barnes & Noble. Borders sell books, CDs, videos, and newspapers (Brandt 2011). In 2007, the group had over 500 stores in the U.S. Borders was in 1971 by Tom and Louis Borders in Ann Arbor, Michigan was founded. The company had branches in England, Australia and Singapore. In the online business, Borders has temporarily closely with Amazon.com worked (Marcus 2004).

Borders UK, the division had broken in 2007 by parent company, but had been on 26 November 2009 to file for bankruptcy and had the 24th December 2009 all shops are closed.

Borders have a majority stake in the company Paper-chase, a chain of stationery in the UK, which sells products in its stores, in the United States (Miller 2010). Amazon.com was founded in 1994 as an online bookseller (Friedman 2004). Because Amazon did not have the overhead costs of its brick-and-mortar competitors, such as Barnes & Noble, the company was able to charge lower prices for books, shipping them directly to customers from Amazon's warehouses. In 1994, Jeff Bezos, the parent company, the U.S. parent company, Amazon.com. It went online in July 1995. Also in 1998, the takeover of Book Pages Limited and the movie database IMDb. Amazon in mid-August 2006, Leipzig, another shipping warehouse with about 300 jobs in operation.

Internet Marketing and Sales: Management Approach

A demonstration of this would be Amazon.com. When Amazon.com first begun it was the pioneer in its area embracing the concept of bringing shops to shoppers. The simple business form of letting consumers purchases publications from the solace of their dwellings rather than of storing them in large, expensive bookstores. It was remarkable in its ingenuity and simplicity. This form has been made a replicate by multiple retailers and has directed to the revolution of online retailing (Spector 2000).

Amazon.com in its application stage began by being an online bookstore. As, it got a better understanding of its market it traded-up by trying to encompass a broad items and services. It began selling DVDs, clothing, electrical devices pieces and various other retail ...