Amazon.com's E-Business Model

Amazon.com's E-Business Model to be successful in business

Amazon.com's E-Business Model to be successful in business

The incredible growth of Internet and connectivity to the Internet by individuals and firms has given many opportunities to create new industries and new efficiencies in companies and between companies. As electronic commerce gains prominence, many companies have gone beyond trying to define e-commerce. Instead, they are now looking for ways to make electronic commerce work for your specific business needs (Westfall, 2010). The top three American E-Commerce businesses are www.Amazon.com, www.Borders.com and www.BarnesAndNoble.com. They all are very much similar and competitive and offers same products and services. This paper represents the contrast and comparison of the special features of the following websites. (see Appendix)

www.Amazon.com

www.BarnesAndNoble.com

www.Borders.com

1. Amazon has lost its identity by expanding into markets

Yes it is considered that Amazon has lost its identity by expanding into more markets well beyond the books. Now it is selling diversified products of foreign manufacturers too. The image which comes into a person's mind about Amazon is now changed very much.

The environment in which Amazon operates is intensely competitive. The current and potential competitors are categorized in the following way:

the physical retailers, catalog retailers, publishers, vendors, distributors, many of which have significant brand awareness, sales, manufacturer and large customer base, and many are offering product or service through the internet, mail order, or direct marketing;

other online e-commerce website;

indirect competitors, including media companies, portals, comparison shopping sites and Web search engines, directly or cooperation with other retailers;

Companies providing e-commerce services, including Web site development services, third-party technology implementation and customer service through internet or phone.

It believed that the major market segments in its competitive factors including the selection, price, availability, convenience, information, found that brand awareness, personal service, accessibility, customer service, reliability, achieve speed, ease of use, ability to adapt to changing conditions, and our overall customer experience in the transaction and trust us, by our third-party vendors to facilitate the representative (Marcus, 2004).

Business to Business (B2B) Amazon is essentially companies that buy and sell to each line. An example of one such company is Office Depot. Many companies have hired to provide all office supply needs for companies. They also offer their services to end users, but often, many walk to their shops to buy what they need. Through this, Amazon is not letting new companies to enter into the market and ...