ABC CORPORATION

Research Proposal

Research Proposal

Introduction

The research study is related to the ABC Corporation which produces and sells shirts throughout the US and Canada. It is important for the management of the company to have the knowledge about the changing consumer trends that are based on the consumer preferences. In the view of the management of the company, it is expected that the preferences of the consumers are likely to change.

Hypotheses:

Ho 1: Consumer Preferences of western region is changing.

HA 1: Consumer Preferences of western region is not changing.

Ho 2: News of West Nile Virus outbreak will intensify the consumer preferences.

HA 2: News of ...