Business Plan for Printing Company

Business Plan for Printing Company

Introduction

ABC Limited is a newspaper publishing company. Basically this company deals with printing and publishing regional newspaper. This company operates in United States and headquarter is situated in London.1500 employees works in this company.

ABC Limited is a UK-based publisher of online and printed newspapers and magazines. The company has an average portfolio of newspapers that sustain its brand image. However, intense competition in printing industry may limit the company's ability to increase its market share.

Average portfolio of newspapers sustains its brand image. Company has portfolio of regional newspapers ABC's regional's division publishes a diverse portfolio of brands in print and .The print portfolio reaches over 60% of the adult population in the company's markets on a weekly basis in majority of the regions.

Discussion

Lack of Financial resources

Moreover, ABC's competitors have higher financial resources and a diversified business portfolio. The company's lack of diversified portfolio and lack of scale has exposed its operations and financial position to the negative trends in the UK newspaper publication industry.

Significant introductions will enable the company to increase its customer base .The company should have to introducing significant solutions in future for improvement of company.

Intense Competition

Intense competition may limit the company's ability to increase its market share

ABC operates in a highly competitive newspaper publishing industry. The company's major competitors include Bertelsmann, Daily Mail and General Trust, Gannett, Guardian Media Group, Johnston Press, News Corporation, and United Business Media. In addition, many of the major players like Gannett have expanded into complementary media such as television in order to increase their market share and presence in the media spectrum. Intense competition and lack of presence in other forms of media will adversely affect the company's market share and limits its operating margins.

PEST Analysis

The PEST analysis is a strategic tool used to analyze the macro-external environment in which a company operates. The PEST factors play an important role in the opportunities for value creation strategy. However they are usually beyond the control of the company and should normally be regarded as threats or opportunities (Kenton, 2009).

The PESTEL is often a great way to gain perspective on its industry and market, by ironing review the key points that favors or hinders. This is sometimes the beginning of an effective work of re-segmentation of the market, or finding Blue Ocean. This is one of many tools to get out of conditioned reflexes that the entrepreneur has developed.

Political Factors

There is strong influence of political and legal legislation in newspaper companies in several years. Government is changing the health and safety legislation that is the reason printing companies has more focused on ensuring compliance. Company has responsibility to take action for safety of employees and workers. Every company has responsibly to take care of employee because printing companies works at 24 hours in day and night. Employees affect due to intense work. Print companies must have to work at limited time and this limited time take more production ...