What factors can help Nokia regain its market share in the Smart Phone Market

By

[Name of the Institution}

Table of Contents

DECLARATIONV

CHAPTER 01: INTRODUCTION1

Outline of the Study1

Background of the Study1

Problem Statement3

Research Question4

Aims of the Research4

Objective of this Research4

Ethical Considerations4

Time Scale5

Overview of Nokia7

Strategic Analysis of Nokia7

Overview of Industry8

Value Chain8

Players9

Smartphone Market9

Nokia Marketing Strategy10

Nokia PESTEL12

Political12

Economic13

Social13

Technological14

Legal15

Industry Trends15

Commoditization of the Handset16

Outsourced Manufacturing of Handsets16

The Age of Smartphone16

Nokia in the Smartphone Market17

Factors that can Help Nokia Regain its Market Share18

CHAPTER 03: METHODOLOGY20

Quantitative Research Methodology20

Research Instrument20

Sample Selection21

Advantages of Quantitative Research Methodology21

Pitfalls of Quantitative Research21

CHAPTER 04: FINDINGS22

CHAPTER 05: CONCLUSION37

REFERENCES39

ACKNOWLEDGEMENT

I would like to take this chance for thanking my research facilitator, friends & family for support they provided & their belief in me as well as guidance they provided without which I would have never been able to do this research.

DECLARATION

I, (Your name), would like to declare that all contents included in this thesis/dissertation stand for my individual work without any aid, & this thesis/dissertation has not been submitted for any examination at academic as well as professional level previously. It is also representing my very own views & not essentially which are associated with university.

Signature:

Date:

CHAPTER 01: INTRODUCTION

Outline of the Study

The research will be divided into different sections including the introduction, literature review, methodology, analysis, and conclusion. The first section of this research is the introduction. The introduction section will present a background of the study. The introduction will also present research questions that have been formulated for this research. A part from this, the introduction section also includes problem statement, time distribution, and ethical considerations.

The second chapter of this research will be the literature review. The literature review will present arguments and findings of different studies conducted on the similar topic. The literature review for this research will cover Smartphone market, position of Nokia in the Smartphone market, industry trends, and performance of Nokia in the market.

The third chapter will present the methodology adopted for this research. This section of the research will present the methodology, its significant along with pitfalls, and sample selection. The findings of this study will be presented in the fourth section along with discussion. In the last section, conclusion of the study will be presented.

Background of the Study

The advanced mobile phone technology has transformed the lives of people. In the year 1999, the first media phone for the Internet access was introduced by Nokia. Soon after that, the demand of customers shifted from listening to viewing. As a result, the demand for services a part from voice started to increase.

During the last few years, mobile phone technology has become very sophisticated. The period of last few years has been characterised with immense and rapid changes in mobile phones. The modern smart phones are equipped with a number of advanced applications. They are also equipped with an internet access. The experience of a fast internet access along with a flexible user interface has become more than a reality. The Nokia N95 has set new grounds in Smartphone technology. In order to reach tech-savvy consumers and ...