Analyze the Impact of Market Loss and Brand Image by Nokia and Evaluate Strategies to Regain Market Place.

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Table of Contents

CHAPTER 2: LITERATURE REVIEW5

MARKET SHARE5

Types of market share5

Preferred Shares5

Common Shares6

Mutual Fund Shares6

COMMON PROBLEMS IN LOSING MARKET SHARE7

REASONS NOT TO INCREASE MARKET SHARE7

Nokia's Market Share8

Nokia's Strategies11

Nokia's Red Ocean Strategy12

Blue Oceans12

STRATEGIES THEY CAN IMPLEMENT TO REGAIN MARKET SHARE13

REFERENCES15

Chapter 2: LITERATURE REVIEW

Market share

Market share could be defined as “the mere percentage in an industry or the market's total sales earned by a particular firm over a period of time. The Market share is calculated by calculating the firm's sales over the period of time and dividing it by the total sales in the industry during that period of time. This calculation provides a general idea about the size and stature of a company in the market along with its competitors (Abernathy et. Al, 2002, pp. 46).

A higher market share of a company allows it to earn higher revenues from its operations and hence with a bigger market share the organization prospers. Organizations are always on the look out to expand their operations and market share. They are also continuously seeking to grow in size of the total market by appealing to larger populations, reducing prices, or running extensive advertising campaigns to earn a bigger market share. Such calculations are often area specific and are carried out differently in countries i.e. England, United States of America etc.

Types of Market Share

Preferred Shares

Preferred shares are the most common type of market shares. They are called preferred shares because these shares tend to feature higher asset claims as compared to values on common shares. During bankruptcy preferred shareholders should be paid to common shareholders before the start of any asset liquidations. The preferred dividends are also prioritized. The missed dividends accumulate and pile up and the sum total should be paid out to the common shareholders. The preferred stock asset claims are lesser than bonds (Levinthal, 2001, pp. 606).

Due to their higher asset claims, preferred shares are believed to be more conservative investments as compared to common shares. From an investor's perspective, a person may covet preferred shares due to their stability and high dividend bearing nature. Corporations on the other hand, are frequent purchasers of preferred shares. The IRS extends special tax breaks for American corporations that receive dividends from other domestic corporations. Similarly, it should be kept in mind that preferred shares do not carry any voting ...