What factors can help Nokia regain its market share in the Smart Phone Market

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CHAPTER 01: INTRODUCTION

Outline of the Study

The research will be divided into different sections including the introduction, literature review, methodology, analysis, and conclusion. The first section of this research is the introduction. The introduction section will present a background of the study. The introduction will also present research questions that have been formulated for this research. A part from this, the introduction section also includes problem statement, time distribution, and ethical considerations.

The second chapter of this research will be the literature review. The literature review will present arguments and findings of different studies conducted on the similar topic. The literature review for this research will cover smartphone market, position of Nokia in the smartphone market, industry trends, and performance of Nokia in the market.

The third chapter will present the methodology adopted for this research. This section of the research will present the methodology, its significant along with pitfalls, and sample selection. The findings of this study will be presented in the fourth section along with discussion. In the last section, conclusion of the study will be presented.

Background of the Study

The advanced mobile phone technology has transformed the lives of people. In the year 1999, the first media phone for the Internet access was introduced by Nokia. Soon after that, the demand of customers shifted from listening to viewing. As a result, the demand for services a part from voice started to increase.

During the last few years, mobile phone technology has become very sophisticated. The period of last few years has been characterised with immense and rapid changes in mobile phones. The modern smart phones are equipped with a number of advanced applications. They are also equipped with an internet access. The experience of a fast internet access along with a flexible user interface has become more than a reality. The Nokia N95 has set new grounds in smartphone technology. In order to reach tech-savvy consumers and deliver them the best products, Nokia has entered into a partnership with Microsoft.

There is no denying the fact that Apple is the leader in smartphone market because of iPhone. However, other mobile phone giants have also entered into this fierce competition. The other players in this market include HTC, Google, and others.

In the current environment of mobile phones,, smartphone have captured a large market share. There are diverse companies that have captured the attention of mobile phone users by introducing sophisticated smart phones. Nokia has also successfully entered into the market of smartphone. However, the company has confronted fierce competition from other players including HTC, BlackBerry, and others. The competition from other market players has resulted in a decline in the market share of Nokia (Norman, 2012, pp. 30).

Problem Statement

Nokia has long remained the market leader in the industry of mobile phones. The introduction of smart phones has declined the growth of Nokia. The rapid growth of smart phone market has also resulted in a decrease ...