Week 4

Week 4

Strengths

Low cost, economical car for low income families.

A 4-seater car.

Very Low cost (Approx. $3,500 only)

Environmental friendly, low maintenance car.

High reach distribution/dealer network.

A step towards simplicity and environmental care.

Minimal fuel consumption.

The majority's support will be with the company.

Weaknesses

As we are new in market, no one knows our company.

Our financial status may be way below existing players.

Low cost will infer effects on quality.

New and immature information system.

New and not-so-developed supplier relationship.

Light body increases disadvantages in case of any mishap.

We may not enjoy economies of scale.

Opportunities

Market for small car is expanding. It has gone from 14% in 2001 to 21% in ...