WEBSITE PROMOTION STRATEGY

Website Promotion Strategy

Website Promotion Strategy

Introduction

One of the latest trends paved by technology and internet is the use of websites. The website is very important for a business of 21st century. The website of the particular business aims to provide its clients with virtual tour of the business, answering queries and helping the potential clients. It is important that a website be promoted through various promotional strategies regardless of being operated from home or business. The website promotional strategies help the business not only with the increase in number of clients but also with an online income. The aim of the business with the website marketing is to increase the website visitors. The website can be promoted through advertisement tools, internet marketing methods, increasing web traffic or other affiliated programs. Website promotional strategies or internet marketing strategies are the fuel for the engine of the website. For this assignment, the website of home furniture is selected (Rackley, 2010).

Website goals and objectives

The central message conveyed to the target audience is easy access to the shop, online visit and selection of design, and even online purchase for small items making the customer free from physical visit of the store.

Following are the goals for the home furniture website:

Become the favourite and easily accessible website for our clients

Give the clients a regular update of the new designs in market with affordable prices

Establish strong connection with the target audience

Improvement in communication with existing and potential clients

To fulfil the above goals, following objectives are stated:

Having around 300 visitors every month, with an accelerating rate

Updating the website on weekly basis

Create such designs which will attract the visitors and force them to visit the shop and eventually buy the product

Increasing sales and visits by clients

Target audience

The target audience of home furniture is one who has the demand of the furniture, i.e. the client wills and has the purchasing power to buy the furniture. The target audience will be those who wish to purchase furniture of latest designs along with the traditional wood works. Our products satisfy the needs of both office and home furniture with 20:80 ratios, where the company's major focus is on the provision of home furniture. The target audience is considered to be tech-savy (omnificdesign.com.au).

Budget and planning

When the website is being planned, budget comes as a detrimental factor for the features of the website. The cost of the website is similar to the cost of the car. The website lacks the range of options related to the costs different from the car. The budget defines what the website can do and how which factors will affect the budget. The company can remain within the website by spending time on website planning, meeting website goals, meeting expectations of target audience, investing right website technologies and selecting suitable website hosting package. A simple website can cost about $30,000-$50,000 depending on the website requirements and technicalities involved. The success of the website is not determined by the cost involved in making the ...