WEBSITE ANALYSIS

Website Analysis

Website Analysis

Introduction

This paper is aimed at providing a comprehensive website analysis and a comparative analysis of two webpage that are designed to target two different areas in the globe. The paper attempts to analyze the website of Activia.com in a holistic context. It focuses on the marketing perspective of website design and attempts to highlight as to how the website design and presentation is aimed at successfully targeting its customers. Furthermore, the paper also discusses the differences of the website of Activia.com for the United States of America and another country, which in this case is the Kingdom of ...