WEBSITE ANALYSIS

Website Analysis: http://www.savoydoors.co.uk/



Executive Summary

In this document an evaluation study of a chosen website is conducted. The website opted for was selected in order to highlight the level of success the sector process generally has in encouraging consumers to engage with the company online. The choice of service sector website in question is Savoy Doors with its URL address of http://www.savoydoors.co.uk/ from which a thorough analysis has been conducted. The study uses the 7 C's framework as the method of evaluation. In short, the framework identifies interface design challenges which managers encounter. These are: Context - aesthetics and functional look-and-feel, Content - text, video, audio and graphics, Community - interwoven relationships built upon shared interests, Customisation - site's ability to modify itself or be modified by each user, Communication - dialogue that unfolds between the website and its users, Connection - network of links between the site and other sites and Commerce - the transactional capacity of the site. Analyses examine the effectiveness and efficiency of the Savoy Doors website through a qualitative evaluation. Findings hint towards evidence that the website chosen is somewhat effective at meeting the needs and interests of the targeted users. However, with the application of the chosen framework, some improvements are proposed, having taken into account the aspects of the evaluation procedure. Savoy Doors are specialist online retailers of cheap, high quality doors. Savoydoors.co.uk position in Alexa is 810530 (according to data from 2011-12-04). It has 5% decrease from last week. It has been estimated that the price of savoydoors.co.uk comparing realtime advertising rates, unique visitors and search traffic to $1,606 To conclude, Savoydoors may benefit from reconstructing their website in the long run to offer more sophisticated information services. In this way the overall website's effectiveness and efficiency is expected to improve.

Website Analysis: http://www.savoydoors.co.uk/

Introduction

When conducting an evaluation of a website it is vital to examine user's perceptions of it as these views express an idea of how to manage a site effectively, whilst determining eventual success. The article, from this aspect, contributes to the evaluation of the Savoy website, applies an evaluation framework, identifies features and dimensions of the information on the website, and proposes recommendations on how the Savoy site can be improved. The evaluation of Savoy will be conducted using the 7 C's framework. This is an accurate method of identifying the major design challenges that exist within many websites. Throughout this document, screen shots will identify and illustrate the 7 C's.

Basis Stats of the website

Evaluation Methodology

The 7Cs framework will be the methodology utilised when evaluating Savoydoors.co.uk. This essentially outlines the main components that add value or contribute to the overall quality of the customer interface. In addition, it will assess the interactions between the user and site, site and user, and possibly user and user.

The 7Cs framework

Additionally, each of the 7Cs will be examined individually and may be different in their proportionate size, depending on the extent to which they exist on Savoydoors.co.uk. Furthermore, the framework will help identify whether Savoydoors ...