Wal Mart in Asia

In this case, the expansion of Wal Mart in Asia is discussed. The case discusses the performance of Wal Mart in recent past and the success factors behind such a performance in Asia. In this paper, we will thourougly analyze the case and will assess the strategies used by Wal Mart.

Wal Mart is one of the most successful and biggest organizations of the world. It is the world's biggest employer of the world. It has started its operation in Asia too, and has developed significantly within two decades. It also plans to double the size of its outlets and to significantly increase the sales. The organization lays important focus on valuing its employees and protecting their rights. These practices help the organization to achieve high levels of efficiency as the employees of the organization show great dedication towards their work.

According to the author, the company is adopting same policy for Asia on focusing its employees and their well being. The organization is under significant development; hence it has hired a staff of over 140,000 associates in Asia. Walmart will double its size and will try to double the sales in the region. The company is working on various recruitment strategies to hire the best resource available. For the purpose, the company is visiting universities and partnering with them to hire the best talent. The company is also recruiting many young international students with the help of AIESEC (Kaufman, p. 1).

The company is using the strategy of brand development and word of mouth in Asia is to enhance its image and to increase the market size of the company in the region. Word of mouth is one of the most effective ways to enhance the visibility and brand image of the company. People in Asia trust their ...