STRATEGIC PLANNING: RETAIL FIRMS

Strategic Planning: Retail Firms



Strategic Planning: Retail Firms

Introduction

The paper discuses the retail firms and the business strategy they are implementing. It also highlights the effectiveness of these strategies which contributed to the success of these retail firms or caused them to lag behind the competitors.

The Retail Firms

Wal-Mart

Wal-Mart Stores, Inc. is a U.S. multinational company specializing in retail, founded by Sam Walton and now headed by his eldest son, S. Robson Walton. Founded under that name in 1962, it has grown rapidly in Arkansas and led all U.S. begin to internationalize from 1991. In Europe, stores are present ...