VISUAL BASIC

Visual Basic- Creation of Database for Customers Registeration

Visual Basic- Creation of Database for Customers Registeration

Introduction

Customer database is one that is formed by the enterprise, through the collecting and accumulating a large number of customer information, and managing them in the computer means. If the enterprise wants to take a place in an increasingly competitive market, it should accurately understand the customers' needs, and provide customers with personalized service. However, to achieve this, building customer database is one of the effective ways.

The Creation of Customer Database

Customer database is built based on customers. Specifically, the customer database is usually built with the customer as its core, after the enterprise has taken use of a variety of customer consumption information, behavior information and backgrounds which been collected in the business process, and then has done some analysis and systemization. The customer database is often treated as the base for the marketing department to set out the marketing strategies and activities.

In the relationship marketing whose core is database marketing, the customer database is used to record and track each customer's consumption behavior. Such as, when customers bought, why they did, the communication with customers, and the feedback from customers, as well as the result of market research and customers' complaint recommendations, and so on.

Customer database is usually built based on the relational model, which makes the situations of all customer transactions to be clear at once. According to the need, usually, the customer database will also include the customers' demographic data, as well as many other fields which need increase. Such as, life-cycle value, the cumulative sales and cumulative volume of transactions, customer integral, as well as the results of marketing activities, and so on.

Analysis

Customer database is built based on customers. Specifically, the customer database is usually built with the customer as its core, after the enterprise has taken use of a variety of customer consumption information, behavior information and backgrounds which been collected in the business process, and then has done some analysis and systemization. The customer database is often treated as the base for the marketing department to set out the marketing strategies and activities.

In the relationship marketing whose core is database marketing, the customer database is used to record and track each customer's consumption behavior. Such as, when customers bought, why they did, the communication with customers, and the feedback from customers, as well as the result of market research and customers' complaint recommendations, and so on.

Customer database is usually built based on the relational model, which makes the situations of all customer transactions to be clear at once. According to the need, usually, the customer database will also include the customers' demographic data, as well as many other fields which need increase. Such as, life-cycle value, the cumulative sales and cumulative volume of transactions, customer integral, as well as the results of marketing activities, and so on.

The design of database model includes that the analysis and the establishment of enterprise model, the design of conceptual model, the design ...