[Values of Colour in Marketing]

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Acknowledgement

I would take this opportunity to thank my research supervisor, family and friends for their support and guidance without which this research would not have been possible.

DECLARATION

I [type your full first names and surname here], declare that the contents of this dissertation/thesis represent my own unaided work, and that the dissertation/thesis has not previously been submitted for academic examination towards any qualification. Furthermore, it represents my own opinions and not necessarily those of the University.

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ABSTRACT

In this study we try to explore the concept of “emotional impact of colours” in a holistic context. The main focus of the research is on “importance of colours” and its relation with “Marketing”. The research also analyzes many aspects of “colours” and tries to gauge its effect on “human psychology”. Finally the research tries to describe the overall effect of “colours” on “marketing and human psychology”.

Table of Contents

ABSTRACTIV

CHAPTER 01: INTRODUCTION1

Background of the Study1

Research Questions2

Rationale2

CHAPTER 2: LITERATURE REVIEW3

Consensus on the Meaning of Colours9

Santa Claus and Coca Cola9

Impact of Globalization10

Colour Communication11

CHAPTER 3: METHODOLOGY13

Research Design13

Literature Search13

CHAPTER 4: DISCUSSION AND ANALYSIS14

Colour and Packaging16

CHAPTER 5: CONCLUSION17

Hue, Saturation and Colour Worth18

Black19

White20

Brown20

Red20

Pink21

Blue21

Green22

Yellow22

Purple23

Gold23

Orange23

Turquoise24

Gray24

Silver25

Printing in Colour25

Spot Colour25

REFERENCES27

CHAPTER 01: INTRODUCTION

Background of the Study

Human psychology is surprising. This is the identical as the hue and taste are influenced by intangible things. Each hue on the feeling of the persons shows an exclusive effect. Colour discrimination by their wavelength and frequency are. Neutral colours, supple colours and lightweight or backdrop, they are assessed as powerful or strong colours.

Looking at other persons wearing or the hue of serene and solace the persons by supplying know-how, some hue, and increase your energy (Ford 2009 77). By default, the seven colours in the spectrum of lightweight is distinct at distinct distances are unique. It is a moderately hot hue on the edge of the spectrum, the hue red, the azure edge of the spectrum, while the hue is a cooling colour.

Warm colours, encompassing red and yellow to orange, they give a sense of heat adhered to it, I seem emotional. In farthest periods, it is wrath, abhorrence, wrath, hostility, worsening sentiments of hazard and bloodshed. Ironically, the red hue on the strong sentiments of love itself means. Cool colours are azure, purple and green is made. These colours work in harmony with the air of serene, but they furthermore unhappiness, despair, despondency can be altered to the atmosphere (Andreu 2007 96).

In those days, persons methodically accept as factual that the consequences of the air because of the hue in very vintage times, chromo therapy or "colour therapy" is, has been utilised to heal psychological problems. The influence of hue in the feeling for a long time because they manage not last, although, that such remedy is termed as a provisional fix.

This is really a man of hue can sway the proficiency to seem that there is an established fact. About the influence of hue in the feeling for a joy detail affiliated with each heritage is distinct meanings for each ...