The study of values has become particularly important in recent years. The global reality is complex with constant crises and extremely profound changes in societies that change their structure, their customs and their value system. In fact, values are present from the beginning of mankind. For human beings there have always been valuable things such as the good, truth, beauty, happiness, virtue, etc. (Schwartz, 2012). However, the criterion to give value to things has changed through time. This can be assessed according to social and psychological factors like aesthetic, social patterns, customs, ethics, money, utility, comfort, pleasure, prestige, etc. The values ...