URBAN OUTFITTERS

Urban Outfitters



Urban Outfitters Incorporation

1) One of the basic reason behind the creation of a counterculture image either by Sears or Wal-Mart chain stores. This is due to the fact they will not succeed based on the marketing tactics Urban Outfitters Incorporation plays in the market to gain Competitive Advantage. The Competitive Advantage of Urban Outfitters Incorporation based on niche market promotion as well as uniqueness as the company's chief marketing tactics.

Sears and Wal-Mart are huge scale departmental stores of the United States of America these stores located all across the American cities, as well as these stores located outside America. Unlike Sears and Wal-Mart, Urban Outfitters Incorporation discretely located and besieged based on a small niche market. The company employs this approach to make sure the supply of the products limited to the general public, but fully presented to certain regions that the planned niche's populace can accomplish. The fashioned scarcity, as well as resultant requirement, amplifies the popularity need in the niche. Wal-Mart and Sears both will never exactly target a constricted niche market like the market that Urban Outfitters are catering. One of the main reasons here is that the stores of Sears, as well as Urban Outfitters Incorporation, spread widely all across the globe and are not at all specifically situated for a niche market. It is therefore, that, both the companies cannot fully shrink down the market niche as well as generate uniqueness that is the two key competencies practiced by Urban Outfitters Incorporation.

An additional cause is due to the wide spread nature of the stores they both cannot craft their fashions uniqueness as well as peculiar. This is for the scale of the process as well as the large systems that both the companies own will create their supplies accessible to numerous people. As a result, the commodities will be everywhere furthermore at the end they will lose its uniqueness, which is the, key element that the market customers of the Urban Outfitters Incorporation crave.

In addition, the formation of an image of counterculture to the market of the Urban Outfitters Incorporation produce would essentially be equivalent to copy the work of Urban-outfitters. This is because that both companies will for sure have to shrink down the business from every corner of the globe to the niche engaged by Urban Outfitters Incorporation. Taking into account the reality that tastes as well as preferences in the niche market are more or less alike because of the company's narrowed nature; on the other hand, both companies will have to fabricate products same as Urban Outfitters' product line. As a result, their formed representation might not be a counterculture image but a replica of Urban Outfitters Incorporation product line (Robert, 1995).2) Yes, the big box stores also have the potential to sell products as well as other items that are the same as the Urban Outfitters Incorporation. However, tracking this strategy is not a piece of cake, this is because of to the fact that Urban Outfitters' retailing mainly based on the company's reputation as ...