URBAN OUTFITTERS

Urban outfitters

Urban Outfitters extending Case Study

Urban Outfitters' management ensures that no two stores are the same by having multiple creative directors oversee store displays at the corporate level, while district and store managers, many of whom have an artistic or interior design background, make the decisions on specific store design. When opening a new location it requires the coordination of graphic artists, store managers, and product developers into visual teams to keep each store's look unique. A clear example of this can be seen in the following excerpt taken from a job posting from Urban Outfitters for the ...