URBAN OUTFITTERS

 

 

 

 

 

 

 

 

Urban Outfitters

 

 

 

 

 

 

Urban Outfitters

Introduction

Urban Outfitters, Inc. is an American merchandiser, functioning two chains of niche retail stores--Urban Outfitters and Anthropologies well the wholesale subsidiary Urban Outfitters Wholesale, Inc. Through its 20 Urban Outfitters shops in foremost U.S. metropolitan localities, the company boasts casual clothing, accessories, and housewares directed at the 18--30 age group. The three Anthropologie shops functioning in 1995 cater to the over-30, upscale, suburban shopper, proposing clothing, furnishings, bedding, tablewares, and gifts.

Discussion

Urban Outfitters Wholesale concepts, manufactures, and deals women's and men's clothe to over 1,000 specialty shops under four labels: Anthropologie, Co-Operative, Ecote, and Free People. Primary components of the company's general retail scheme encompass pin pointing shops where their goal clients are routinely concentrated; renovating and acclimatizing living organizations to supply characteristic shop environments; proposing a very broad blend of eclectic and trendy emblem title and personal mark apparel and dwelling furniture in the identical store; and utilizing innovative visual merchandising, hitting shop exhibitions, and a characteristic blend of merchandise to present its wares.

The new shops sustained Hayne's "counterculture" set about, and the company relied very powerfully on its structures and central exhibitions to tempt clients to go in, discover its shops, and purchase its goods. "We habitually use renovated buildings," Hayne told The Washington Post in a 1993 feature. "Other shops will proceed into a shopping centre and put their likeness into a space, where we use a living space to enhance our image. None of our shops gaze alike. We proceed into these vintage structures and acclimatize them for ourselves," he noted. In Washington, D.C., for demonstration, the company took over a Woolworth's shop, entire with damaged timber levels, revealed clay brick partitions, and an iron alloy staircase to the basement. The Ann Arbor shop was established in a vintage theater, and other positions ...