Urban Outfitters continuing study: Creating a business
Creating a business is always associated with a shortage of cash that at the initial stage is always needed to find office space and warehouse space, to create jobs and salaries. In addition to purchasing various equipments, if the business activity involves production, production equipment and much more is required. No new company can make profits from the first day it opens for operation. Up to this point it may take considerable time, during which the company will have much to endure and survive in the market among highly competitive counterparts. What to say about the new business, where even large companies in various stages of development may be confronted with many challenges.
The commercial viability requires first that we identify consumers or users who can buy our goods or services. Secondly, we try to ensure where possible that some part of that potential customers will buy our product, and that through some means which we must try to predict impact.
The first thing is to decide the good or service (or goods and / or services) that will occur. Also, who or who will assume key responsibilities, and if all that can arise. The fundamental role affects the ownership of the company.
The creation of a company usually involves risk. On the one hand, it is difficult to ascertain whether we can offer the products we want, in quality, quantity and cost, but above all, making it more difficult to predict is whether for a long time we will be able to get a certain number of customers actually buy the goods or services offered (Longenecker, Petty, & Palich, 2009).
Niche market
A niche is simply a part or section of the market more than one kind. It may be computers, apparel, industrial tools, where a niche ...