United States Postal Service Case Analysis

United States Postal Service Case Analysis

Introduction:

Marketing is a complex and intricate process, the backbone of the business that supports the whole of it and also allows making plans for the future. There are certain basics of marketing, on which the whole marketing process operates. There are several methods present that describe these essentials of marketing, and the 7P model is one of the latest ones.

USPS, United States Postal Service, has been facing and downfall since quite some time, and the advent of modern technology has even worsened the situation. Under such circumstances, the marketing department is obviously the first one to be notified, as that is the one responsible for promotion of services and to bring business to the organization.

Discussion:

The United States Postal Service:

The United States postal Service is among the largest and most popular postal services of United States, which claims to deliver 40 percent of the entire volume of World's mail. The service operates across the globe, from Alaska to Havasupai Indian reservation at the bottom of the Grand Canyon. Is also provides its consumers with the extra benefit of returning the mail without extra charges, in case the recipient is absent, because of any reason. Not many postal services provide this offer and thus are the addition benefit that attracts more people.

The following statistics would further clarify the status and huge size of the organization, by mentioning the number of workers and comparing it with some other most successful and large business chains operating on planet Earth:

There are 571, 566 full time workers employed by the United States Postal Service. This large number of employees is only second to Wall Mart Stores that have more employees than this, but the rest of the organizations in the world have much lesser number of employees. The number of post offices owned by United States Postal Service goes up to 31, 871 that is even more than the combined outlets of Starbucks, Mc Donald's and Wall-Mart—the three top most successful businesses operating across the globe and reaching almost all the continents and regions. The revenue of United States Postal Service is also not behind any other organization in the world and last year it was as high as $67 billion. The expenses of the organization are even greater than the revenue, and that is exactly where the issue begins.

The high employees of United States Postal Service believe that: had they been given the status of a private company they would have made it to number 29 in the list of 500 most affluent organizations. However, as is the case with all the other organizations in the world: the larger the organization, the serious and mammoth the issues and problems.

The Issue:

The major problem with United States Postal Service, as reported in the end of 2011, has been on a rise since 2005. With the advent of modern technology—particularly email and short messaging service, the exchange of messages has become so inexpensive and fast that need and demand ...