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CUSTOMER RELATIONSHIP MANAGEMENTS
Customer Relationship Managements
Introduction
Customer Relationship Management is a combination of policies, processes and strategies implemented by the Organization for the Unification of interactions and to provide customers a way to track customer information. It involves the use of new technology to attract customers and be profitable, by maintaining ...
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TOTAL REVENUE MANAGEMENT IN HOTELS
Total Revenue Management in Hotels
Total Revenue Management
Revenue management (RM) is the business practice of selling the right product and service to the right customer for the right price at the right time. The concept of “right” in this definition means achieving the maximum revenue for ...
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EQUAL OPPORTUNITY & DIVERSITY MANAGEMENT IN INTERNATIONAL HOSPITALITY AND TOURISM INDUSTRIES.
Equal Opportunity & Diversity Management in International Hospitality and Tourism Industries.
Equal Opportunity & Diversity Management practices in International Hospitality and Tourism Industries
Introduction
The globalization of business means that the managerial workers must be able to deal effectively with people from other ...
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Hospitality Industry Issues
Hospitality Industry Issues
Introduction
Due to political and economic changes that have taken place in the world, have grown the business and cultural ties between the states, which increased contact between firms and increase the number of foreign tourists traveling to the business and personal goals. It became necessary ...
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MANAGING SUSTAINABLE TOURISM
Managing Sustainable Tourism
Managing Sustainable Tourism
Introduction
Tourism, in fact, has a number of features that make it an activity to be considered in the development process, so that its eco- proper management can generate a series of positive effects on economic development in any territory (Sharpley and Telfer 2002, p ...
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Design and Sell a Dream Vacation to Bahamas
Design and Sell a Dream Vacation to Bahamas
Introduction
The vast majority of the Bahamian vacationers probably end up first on the island of New Providence. This is one of the smaller of over 700 islands, but with the capital, Nassau, and the internationally famous ...
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BUSINESS
Mystery Shopping
Mystery Shopping
Mystery Shopping Service (mystery shopper)
In a consumer environment increasingly complex and demanding, the quality of service has become one of the key factors for success. Mystery Shopping Service (Mystery Shopper) measures and improves the quality of service perceived by the customer. Mystery shopping service covers key aspects of ...
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SERVICE QUALITY MEASUREMENT
Service Quality Measurement Tourism Services Management And Marketing Using The Mystery Shopper Technique
Service Quality Measurement Tourism Services Management And Marketing Using The Mystery Shopper Technique
Introduction
Rather than take the usually futile approach of repeatedly addressing the symptoms of service problems, managers should dig deeper until they reach the root ...