Tourism Development and Planning

Tourism Development and Planning

Tourism Development and Planning

Introduction

Tourism industry is one of the largest worldwide, generating nearly 212 million jobs and represents an important contribution to gross domestic product of many countries. The role of tourism in the world has increased considerably in the last 50 years. Tourism is an activity that affects society in many aspects and exercises profound impact on the social, cultural and economic life of citizens.

Factors Affecting Tourism

Being a complex socio-economic system, tourism is affected by numerous factors, whose role in every moment can be different both in strength and duration of exposure on the development of tourism. Therefore, their inclusion is objectively necessary for the effective organization of tourist activity.

Culture Factors

Culture now represents the ideas and practices, sites and symbols, of what has been called the “symbolic economy”, i.e. the process through which wealth is created from cultural activities, including art, music, and dance. Signs of change have emerged as more attention has been paid to experience production and creativity as an element of both tourism consumption and production Natural-geographical (sea, mountains, forests, flora, fauna, climate, etc.) and cultural-historical (architectural, historical and cultural) factors as the basis of tourist resources are crucial in selecting the tourists in a region to visit.

The wealth of natural, cultural and historic resources, the ability and ease of use have a significant impact on the scope, pace and direction of tourism development.

Economic Factors

Among the economic factors also include inflation, interest rates, and fluctuations in real exchange rates. Thus, changes in exchange rates significantly affect the volume of tourist flows between countries with strong and weak currencies. It is noticed that the relative increase in the cost of overseas travel by 5% leads to a decrease in demand for outbound tourism by 6-10%.

Political Factors

A significant influence on the development of tourism have a political and legal factors: the political situation in the world and individual countries open borders policy, easing administrative controls in the tourism sector, the unification of fiscal and monetary policies.

Tourist activity depends significantly on the political situation. The stable political situation contributes to the development of tourism and, conversely, tension causes low rates of growth and even collapse.

Boston Consulting Matrix

BCG matrix is ??a kind of map positions of the specific type of business in a strategic space defined by two coordinate axes, one of which is used to measure ...