Strategic Planning for Destination

Strategic Planning for Destination

Strategic Planning for Destination

Introduction

Strategic planning is long-term planning that takes into account the internal and external variables and identifies sectors and market segments and targeted method of competition. Strategic planning is the process of rolling is updated every year to study the external and internal developments. Planning of activities is the most important function of management. This issue is devoted to leading experts, dealing with management in the service sector and others. Pioneers in developing technology tourism planning in the early sixties of the twentieth century were Britain and France. Today, successful tourism development is impossible without the concept of sustainable development proposed by the World Conservation Union.

Objectives

To understand the concept and theory of strategic planning for destination

To analyse the process and dimension in strategic planning for destination

To evaluate the role of the different stakeholders in strategic planning for destination

To analyse the importance of marketing in strategic planning

To examine the influences in strategic planning for destination

To evaluate the issues constraints and failure in strategic planning

To evaluate the success of strategic planning · The challenges faced by tourism destination in strategic planning

In the field of tourism by the World Tourism Organization formulated three basic principles of sustainable development:

Environmental sustainability of tourism development is compatible with the maintenance of basic ecological processes, biological diversity and biological resources;

Socio-cultural sustainability ensures development is compatible with the culture, identity and life values ??of the local population;

Economic stability provides the economic efficiency of tourism development and a situation in which the chosen method of resource management allows their use by future generations (Garrod, 2003).

Strategic Planning for Destination

The strategic planning in the tourism sector one of the most important means of contributing to the rise and stimulate the tourism sector, so find the advanced countries in the field of tourism warns all caution in the planning process, especially on medium and long term, characterized by this process with great difficulty as a result of the variables of emergency, whether internal or external, which may pass by the tourist destination (Faulkner, 2002).

And strategic planning many of the components and elements, and most important of these elements in the planning process is to identify the real reasons behind the need for strategic planning and should also set goals of strategic planning in line with the overall objectives of the business tourism and the most important thing must be characterized by the objectives of strategic planning to be the target mRNA and achievable on the ground and in the framework of respect for the customs and traditions (Burns, 2004).

Strategic planning in tourism is carried out in a range from regional to international and micro local so that each focused on a different level of detail and elaboration of planning decisions, and also took into account the specific features of each level. At the international level are planned in the main services of international transportation, tours and tourist flows to different countries, international marketing strategies and ...