TOUR OPERATIONS

Explore Project Holiday to Morocco

Executive Summary

Morocco is an adoring tour destination, which is situated in the North of Africa. During summer weather, Morocco provides a true reflection of nature and environment. The report identified Morocco as a feasible and viable opportunity to offer holiday tour package. The report developed three tour packages with different group sizes for Jason and Farmers Company, a tour operator. The report prepared planning sheet, itinerary and costing schedule in order to target repeaters who qualify for leisurely walking grade within the age bracket of 25-44 years. In accord with individual needs of target segment and organizational objectives of the firm, a 5-dyas holiday trip with 16pax is suggested as an economic choice.

Key Words: Morocco, opportunity, tour packages, Jason and Farmers Company, planning sheet, itinerary, costing schedule, repeaters, leisurely walking grade, target segment

Executive Summaryi

Introduction1

Overview of Identified Opportunity1

Itinerary2

Planning Sheet2

Costing Breakdown3

Costing Report4

Cost vs. Price Analysis9

Advertisement10

Conclusion11

References12

Explore Project Holiday to Morocco

Introduction

The report aims to provide a detailed analysis of the proposed explore project holiday to Morocco. Jason and Farmers, a private agency operating in the UK tourism industry is selected for this project. With a brief overview of the recognized opportunity, the paper provides itinerary and planning sheet for the project. Subsequent to this, the report conducts comprehensive analysis of cost computation and pricing on competitive market rates. Then, the report conducts analysis of incurred costs and expected profit from the proposed tour project. Besides identifying advertisement means, the report provides conclusion to the overall explore project holiday to Morocco.

Overview of Identified Opportunity

Jason and Farmers Company is a renowned player of the UK tour operations industry. The company maintains a strong network of communication and tour travelling in the UK and Morocco. The company has explored a marvellous and spectacular opportunity of a holiday trip to one of the world's most beautiful destinations i.e. Morocco (Epic Morocco, 2013, p. n.d.). The company decided to propose a 5-days trip to Morocco on the most suitable terms. For this, purpose, the company sets target to attract and entertain 'repeaters', as the target segment. The report proposes three different tour packages, which are set in accord with the target audience needs and business profitability objectives; however, they differ in the variable cost per person (Epic Morocco, 2013, p. n.d.). All the three packages have age restrictions between 25-44 years. The report conducted in-depth analysis of the three proposed tour packages in order to select the one that best serves the interest and profitability purpose of the organization; while satisfying the basic travelling and exploration needs of the target segment (Epic Morocco, 2013, p. n.d.).

Itinerary

5-days tour schedule will be lead by a designated tour leader; whereas, bus and boat service will be the main source on-land transportation. During 5-days holiday tour to Morocco, target segment will get the opportunity to explore natural scenery, parks, local streets, rivers, cultural values, monuments and other locations, which are recognized as the true identification of Morocco. In the lead of a specialized adventurer and tour leader, ...