THE MARKETING MIX

The Marketing Mix



The Marketing Mix

Introduction

In connection with this broad concern of marketing, we can see that the marketing concept encapsulates many of the activities in the business. Specifically, the marketing activities attempt to increase the revenue base of companies, placing the emphasis on enticing potential customers in target markets to buy food firms to meet their needs than its competitors. Thus, marketing directly contributes to achieving the financial goals of the company.

Marketing Kindle To The World

Marketing provides businesses with the ability to meet changing customer wants. There are five central approaches to marketing, with specific marketing approach / s, depending on the particular business marketing strategies and product type and market. These different approaches: Marketing concept: This approach considers want-satisfaction that the customer is the economic and social reasons for the existence of the organization (Perlow 2010). Product concept: This approach has the attitude that "the product is king, and an emphasis on quality, performance and product performance. The social marketing concept: a recent marketing approach, it combines the basic ideas of marketing approach, that is, the definition of customer needs and meet the objectives business as well as integrated social responsibility in business. marketing approaches adopted Kindle: electronics company, Kindle, has expanded its activities since its inception in 1946, bombed the department to become one of the largest and most influential global companies of electronics. Leaders of light, of the founders of modern management, promote their product designers to express and demonstrate their individual ideas about the development of new products for companies like Kindle Walkman.

For the period to ignite the establishment of a marketing approach is the key approach, as the initial management Kindle decided that the only path to success was to open the new form of technology and product development out of it, ...