THE MARKETING MIX: PRICE

The Marketing Mix: Price

The Marketing Mix: Price

Introduction

Apple, Inc began from the companionship and mutual concerns of Steve Wozniak and Steve Jobs. The Two cooperated in the development of the “Apple I in the early 1970s. The Apple I was a step ahead of most computers of the time featuring a use of a TV as a display system and a cassette interface for recording programs.

After getting financing for the development of Apple II, the apple fruit Computer business was formed in 1970.As the development of dwelling computer use increased, apple fruit increased with it. In 1980 the business handed out its primary public proposing of buying into stock.

Apple next introduced the MacIntosh Computer in 1983 throughout the Super Bowl. The computers desktop announcing characteristics supplied the base for future innovations that have become benchmark for the company. Today Apple, Inc has more than 33,000 workers and revenues exceeding 42 million dollars.

IPad Marketing Mix: Price

Because of Steve Jobs pushed Apple to create the iPod, he also needed a team to market this new product. Now Apple was very meticulous of what to do with their product, for example, the iPod itself is a clever name that makes the consumer feel a need, and the iPod is also personal and comes in assorted colors, shapes, and capacities, this is what made Apple a unique company (Barrile, 2006, March). Unique is what made Apple what it is today, back in 2001 many companies had one standard model, but Apple offered the opposite, they offered the first iPod in these colors; turquoise, cyclamen, bright grass green, etc; and not only did they appeal to the consumers senses but they also advertised dramatically. Their advertisements were not small, but huge billboards in the busiest places, they were colorful and full of life, which was genius (The Advertising Campaigns, n.d.). Now the first iPod was originally priced for $399, many experts criticized Apple because it was "too high", but eventually it proved to be very affective (Barrile, 2006, July).

Apple is a premium emblem computer that does not attempt to compete on price. The company has decreased charges after some primary merchandise launches. It benefits skimming and preimuim pricing strategies.

The AppleiPad is cost at a smallest of $499.

The apple fruit iPhone charges begin at $99.

The apple fruit iPod Classic is priced starting at $249.

The Apple iPod Nano charges $149.

The Apple Mac Book charges $999.

The Apple MacBook Pro is costed at $1199.

The apple fruit Quicktime Pro for Windows costs $29.99

Apples iPad charge strategy encompasses the flexibility to smaller the charges if buyer response dictates such action. This would be reliable with a alike $200 cost cut on the iPhone in 2007.

In 2009 apple fruit broadcast a decreased cost pricing structure for iTunes - pieces of music will cost 69 cents, 99 cents or $1.29. He said the "vast most" of the songs will cost 69 cents. Changes are said to be a answer to a slower stride of melodies ...