THE MARKETING MIX

The Marketing Mix: Promotion

The Marketing Mix: Promotion

INFORMATION NEEDS OF TARGET MARKET

To assess the information requirement of the target market, we first have to determine who our customer is. We can categorize the target market for our business (travel and tourism) in two categories- business traveler and holiday traveler. Business travelers are those travelers who travel frequently for business purpose, and, on the other hand, holiday travelers do travel occasionally (in vocations). Therefore, the information requirement for the both groups would be different (also with some similarities).

Information Requirement for Business Travelers

As a business traveler, travels frequently they may need to acquire information about the service of airline, hotel, billing procedure, time schedules, online booking, and location of the office.

Information Requirement for Holiday Travelers

This group of customer travels usually and requires different information about the business. They may need information about the hotel arrangements, ticket price, discounts, locations of tourism, airline, and advance booking procedures.

PERSONAL SELLING

In this case, personal selling has considerable importance because the information requirement of the target market is specific and we need to develop interest of our customer. One of the primary objectives of personal selling would be increasing sales. Subsequently, the sales manager will set certain sales quotas for his reps. the overall sales quota may call for a 5 percent increase in each sales rep's territory. Whatever the case, sales reps can better present product features and benefits in person. They also can answer questions more readily in person and overcome objectives. All of these endeavors can enhance the selling process and help companies increase sales. Personal selling is categorized as a promotional method in which a salesperson builds relationships with a customer that result in both parties obtaining value. We use personal selling to build relationships with our individual ...