THE MARKETING MIX

Google: Marketing Mix

Google Marketing Mix

Introduction

Google is a search engine. Search engines are used to search the Internet. However Google is much more than a search engine - it's a global company that specializes in the innovation and technology.

Product

Google's income is made through advertising. When a consumer types in a keyword such as 'contact lenses' the search engine will display natural or 'organic' results - as it would for any search term. However you will notice that at the top and/or along the right hand side of the results, there are a series of advertisements. These advertisements are paid for by the companies. The advertising program is called Google AdWords.

Google has a relationship with a number of libraries around the world. One of its goals is to digitize as many books as possible and to include them in search result.

Google is the world's most popular search engine.

Google Earth enables users to view the world from space. That's a real opportunity for you and me to experience something that our ancestors never did.

Critics argue that Google is a tool for plagiarism. Plagiarism is essentially cheating by passing off the work of others as your own when submitting assessments at school, college and university. It is the same as copying and is often punished.

Google Scholar - which supports a broad trawl of material such as peer reviewed journals, theses and other academic material.

iGoogle - a personalized Google page.

The ever evolving list of products includes Google finance, Google news, Google blog search, Google video, YouTube, Google sites, Blogger, Orkut, Google Reader, Google Groups, Google Calendar and Google Docs.

In 2008 Google Chrome was launched. Google Chrome is an open source browser.

Price

How does Google make money? Through a special advertising program called AdWords. AdWords are keyword-based advertisements that are bought by companies. ...