The Great Northern American

[Name of the Institute]

The Great Northern American

Introduction

The Great Northern American is a telemarketing company which is situated in Dallas. The president of the company Joe Salantino measures the success of the company the Great Northern American which is 35 years old company through the key indicator which is the amount of money he pays to his employees. The company has a great business of supplying office equipments, more over the company sells 20 million in office, promotional, arts and crafts, and computer supplies to 60,000 businesses around the country” that includes particularly packaging tape, paper clips, pens, and pencils. Most of the employees in particular the sales people take home $60,000 a year, and top employees make more than $ 100,000. This was the overall balance of the funds in the office.

Discussion

A leader is the person who is responsible in making their perception as well as has the contribution in making the perception of the employees as well on the basic concept of working in the workplace in an effective manner. Perception is the procedure by which the individual decide on, organizes, interprets, and responds to information, and in the end concludes with the image and personifies the object according to the perception a person has made. Moreover in any organization every employee are exposed to the information on a consistent basis, thus that information remain in the mind of the employee which results in the formation of variety of concepts particularly which is relevant to their experiences. It is the general psychic of a person that each of them views things differently and perceives them in a different manner too; every person has their own point of view. Thus, in case of employees, they perceive in terms of different situations that arise on daily basis, it depends on two factors like what they selected to perceive, and the other factor is that how they organize and interpret what is perceived.

Perception is process which has many factors that influences it to be changed from a person to person, major factors that contributes in the perception process to be influenced is the external environment, in case of the great Northern American company it could be all kinds of motivational devices installed in Great Northern American's salesroom). Internal factors also have the influencing power; such in case of the great Northern American could be personality, learning, and motivation factors that are interconnected to the perceiver (Ormrod, 1999).

The process could make some wrong judgments too, as the perceptions are the one that has been made by the people according to the situations and as per to their understandings. The most important factor in order to fall in the process of perception is the element of sources from which the information flows. The sources are the main factors which can lead to the wrong perception of the employee and thus the individual differences could lead in perception which should have the information and the sources of the perceptual ...