The Consultant

The Consultant

Introduction

It is very unlikely to say that any business today, will disagree with the effectiveness of marketing and its success. The reason why marketing is considered as an essential part of any business is because of its function to create awareness among people about a product or service. It is through marketing that the customers get an idea of what is being offered to them and businesses get opportunity to increase their demand through convincing the customers to consume their products. It also plays an integral part in increasing the goodwill of a business as it educates the general public about the ranking of the business and about their profit trends. This as a result helps in gaining customer loyalty and hence improves the brand image. Since the term marketing itself refers to finding out the needs and wants of the public and then going on by satisfying them profitably, so this makes market research a vital part of this process. If the business focuses on these factors, it is very certain that it will be successful, as proper use of these sources result in an effective marketing strategy and also influence businesses performance.

Discussion

Marketing does not only influence retails business but also extends to health care centers, as the effects of creative marketing factors have made a positive impact on health care providers. It is quite evident that economic, social and demographic factors have strongly changed the health care system (Nath & Gruca, 2008). For example Schneck Medical Center, one of the first winners of Baldrige Award in Indiana is very famous for their excellent and quality services. Since this award was granted after a rigorous analysis, hence it ensures the quality management and services offered at this hospital. In the past health care centers were only dependent on words in order to create content and their brand image. However, with the passage of time, the marketers and consultant firms decided to adopt new ways of helping with the branding of health care centers in order to create awareness among the public. It is very obvious that these days marketing trends have changed and the preferred modes are more of graphical representation and previews of image. Before developing a market strategy the business has to identify its own goals and objectives and then find out the requirements of its target market. This can be done through market research. Once the data is obtained and can be analyzed and on the basis of that data the business can plan its marketing strategy. Below is a drawing that explains the process:

Market Research

This has created a need for health care centers to carry out market research in order to figure out customer's feedback and any change required in the service (Farris, 2010). Schneck Medical Center will have to carry out the process of market research in order to retain their goodwill and competitive edge over the other health care centers. Schneck Medical Center will have to follow various stages for example ...