The Business Case Analysis

[Date of Submission]

Introduction3

Discussion4

The Goals of Australia4

Constraints of Australia4

The Porter's Five Forces Model5

Barriers to Entry5

Threats of Substitutes6

Power of Buyers7

Power of Suppliers7

Rivalry among Existing competitors8

The Blue Ocean Strategy8

The Problems Faced by Australia10

The Alternative Solutions11

Conclusion11

The Business Case Analysis

Introduction

Popularity of wine drinking under the Roman Empire soared as the cultivation of grapes or viticulture spread throughout the Mediterranean region. Throughout Europe, wine drinking soon as a result of wine's newfound popularity became the drink of choice. A niche market was born from the competition between quality and the nobility of their wine for premium wines during the middle ages. Wine, in most societies, was fond as a component of religious ceremony or celebration, whereas, with new world revolutionaries clash with old word conservatives, a new arena of the battlefield of innovation and tradition has been put by today's world wine.

The two clashing worlds have been caused in relational to the adjustment of their practices and the difficulty of producers to establish themselves in a global and modern market and to achieve branding. Likewise, significant challenges are faced by the new industry players and wine-makers (Anderson & Nelgen, 2011). The following paper presents the business case analysis of the article written by Christopher Bartlett, named ad, “Global Wine War 2009: New World versus Old”. Along with the competitive analysis, the constraints and goals and breaking into the United States of the new world Australian wine industry are represented by the paper.

The weaknesses and strengths of this new world industry and the hurdles faced by it in a competitive environment are briefly outlined. In the end, best alternative to take, the different strategies, and a way to implement the best alternative decision are represented after identifying the central problems of the Australian industry.

Discussion

The Goals of Australia

To first establish itself and then through distinguished brands, work to be more recognized world-wide was the major goal of Australia's new world market, since in comparison to the olds work market, i.e. Italy and France, the Australia's wine market is new. Rather than a campaign with no unified idea of having the wine industry spread out like in the odd world and thousands of different wine makers, to complete this goal, a new campaign with one unified direction and focus on the entire industry need to be started by Australia

The first major action of Australia to become more recognizable brought upon the major goal of gaining market share in the world's wine market. A campaign called 'Strategy 2025' began in the year of 1996, in which the product of Australia wine makers will become the world's most profitable and influential supplier of brand wines by the year of 2025 (Sexton, 2011). From thousands of other wine producers in the world, Australia would need to set itself apart, realizing that the wine market had been stick of old world ways of style and production.

A blue ocean strategy will be created by Australian wine makers for wine making by creating a brand recognized ...