The business analysis

The Business Analysis



The Business Analysis

Introduction

Vauxhall Motors was founded in 1903, and has been making cars under the umbrella of General motors. The makes variety of passenger cars, and along with it, deals in light commercial vehicles (LCV's). There are several models which is made under Vauxhall's name, those models included the Agila mini MPV, the Astra, the Insignia, and the Meriva family car. Each of the model created by Vauxhall motors are environmental friendly, they have ecofelx versions installed in them.

External assessment

Vauxhall Motors confronted with the perfect storm that is the global economy, inflation, internal and external environment. However, besides these possible threats, Vauxhall motors be supposed to regard as mass manufacturing an assortment of substitute fueled vehicles, i.e. fuel cell, electric, and hybrid.

PESTLE analysis

Political

The political condition is very stable, and the business has high chances to grow with the pace of time.

Economic

The economic condition of the country is again very stable, people are progressing and so their buying power. The economic growth has led to industrial expansion.

Social

Social trends pertain to high level of customer awareness, as well as, tendency to buy cars and other luxury products.

Legal

The legal environment of the country is very stable and people have higher tendency to abide by law. However, the increasing number of laws pertaining to the production and selling of automobiles could lead to difficulties

Porter's five forces

Competitive Rivalry within the industry

Vauxhall motors should be capable enough to understand their competition, and should not be wanted to be like the other competitors, like Toyota, Honda, or some other automobile company. Rivalry is on a very high note, as the origin of the hybrid car, many new entrants are coming up with the new technology. Competitors are following the differentiation strategy and inventing the products with the ...