STRATEGIC BUSINESS ANALYSIS

Strategic Business Analysis

Table of Contents

TASK 1 - PROFILE OF GOOGLE INC.3

TASK 2 - GOOGLE'S STRENGTHS AND WEAKNESSES9

Strengths9

Well-Built Brand Identity9

Vigorous Positioning of the Market9

Momentous Infrastructure Base10

Weaknesses11

Short Of Of Product Integration11

TASK 3 - GOOGLE'S OPPORTUNITIES AND THREATS13

Opportunities13

Stable Growth Of Internet Domain Names13

Extension Of Mobile Advertising Market13

Threats14

Intense competition14

Foreign exchange risk16

TASK 4 - REFLECTION OF GOOGLE'S STRATEGY20

REFERENCES35

APPENDICES36

BIBLIOGRAPHY37

Strategic Business Analysis

Task 1 - Profile of Google Inc.

The annals of Google designated days back to the mid-90s when Stanford University graduate scholars, Sergey Brin as well as Larry Page, cooperated to deduce a competence for a explorer engine. Mr. Brin as well as Mr. (Randall 2008: 36-85)

Google is one of the premier internet competence as well as continuing businesses in the world. The business focuses in internet explorer mechanical devices as well as affiliated continuing services. It upholds a large catalogue of world extreamly considerable world considerable world large web sites as well as other internet content, which are without coercion accessible from its explorer engine. The business grows wages mostly by consigning applicable, internet advertising. It furthermore brags continuing in report papers, wireless as well as television. The business mostly intents in the US, the UK as well as other countries. It is headquartered in Mountain View, California as well as ideals about 20,222 people. (Giles 2005: 65-88)

The business documented wages of $21,795.6 million(m) all from the fiscal year progressed to December 2008 (FY2008), an advance of 31.3% over 2007. The functioning yield of the business was $6632m ($6632 m) in FY2008, an advance of 30.4% over 2007. Its snare yield was $4226.9m ($4226.9m) in FY2008, an advance of 0.6% over 2007.

Page commenced collaboration on a explorer motor called BackRub, is authorised to for its exclusive talent to look into the back supplements pointing to a distributed website in 1996. Two years subsequent, Mr. Brin as well as Mr. Page augmented $1m in funding from separate someone investors as well as task enterprises to start Google. It chiefly replied 10,000 explorer queries per day. By the end of 1998, PC Magazine is authorised to Google one of its Top 100 websites as well as explorer mechanical devices for 1998. Google moved its head bureau to University Avenue in Palo Alto, California in the commencing of 1999. By this time, the business was replying 500,000 explorer queries per day. It got $25m in equity funding from Sequoia Capital as well as Kleiner Perkins Caufield & Byers. Also all from this time span, AOL/Netscape incorporated Google's explorer competence into its Netcenter portal. Later that year, Google one time afresh moved its head bureau to Mountain View, California. Google was furthermore picked by Virgilio, a foremost Italian internet portal, to give Google WebExplorer services in Italy.

Google is a competence business intensified on giving world extreamly considerable world considerable world large web explorer as well as advertising. The business upholds a large catalogue of world extreamly considerable world considerable world large web sites as well as other internet content, which are without coercion accessible from its explorer ...