Technology and Data Collection

Technology and Data Collection

Multi-mode surveys (sometimes called "mixed-mode surveys") involve collecting information from survey respondents using two or more modes and combining the responses for analysis. Multi-mode surveys have become increasing popular because of the rise of new modes of data collection, the impact of computer technology, and decreasing response rates to traditional survey modes (particularly telephone surveys). The development of new modes of data collection has expanded the methods available to survey researchers (Leedy, Ormrod, 2010).

Multi-mode survey designs are extremely flexible when various combinations of modes can be employed to adapt to the particular needs of ...