MARKETING STRATEGY

Technology Advances Influence Trade Research And Marketing Strategy

Abstract

Technology has a deep influence on trade study, and particularly on marketing, because technology alterations the way marketing managers manage their job, these alterations lead to foremost alterations in the topics that are significant to study, and technology presents new modes of managing research. The most significant outcome of technological accelerate is the expanding influence of data technology, producing in the increasing significance of service and connections in the economy. Future improvement in marketing is probable to construct from improvement in technology and pertaining improvements in broadcasting, storing, and processing data about customers.

Table of Content

Abstractii

CHAPTER 01: INTRODUCTION1

Problem Statement1

Aim and Objective1

Theoretical Framework1

Limitation of the Research2

Assumptions & Limitation2

Ethical Concerns2

Reliability3

Validity3

CHAPTER 02: LITERATURE REVIEW5

Technology and marketing9

Service marketing10

Customization13

Customer relationship management17

CHAPTER 03: METHODOLOGY20

Research Design20

Data Analysis20

CHAPTER 04: DISCUSSION22

Technology And Research Methods22

The Consequences Of Technology For Sampling, Data Collection, And Data Analysis23

CHAPTER 05: CONCLUSION28

REFERENCES30

CHAPTER 01: INTRODUCTION

 

Problem Statement

The most significant outcome of technological accelerate is the expanding influence of data technology, producing in the increasing significance of service and relationship with the economy.

Aim and Objective

Future improvement in marketing are probable to construct from improvement in technology and pertaining improvements in broadcasting, storing and processing data about customers. The Research discovers the suggestion that study in marketing pursues improvement in technology. Technology leverages the way marketing is finished in perform, the aim of study topics, and the conceive of study methods.

 

Theoretical Framework

 The data technology transformation directs to the transformation of centered marketing frameworks. Topics for example service marketing, customization, and relationship marketing, which advantage from technological improvement, have evolved into “hot topics” in the marketing literature. Regarding study procedures, technological improvement supply investigators the opening to make use of new devices to assemble and investigate market data. Computers and complicated programs help facts and numbers investigation, producing in new substantive and theoretical results.

 

Limitation of the Research

A number of limitations of our study should be mentioned. These limitations furthermore supply avenues for further research.  A foremost limitation is that only one association was selected. In future for the Dissertation investigations a number of distinct commerce can be chosen to advance generalizability.

Secondly, our study will use facts and numbers got from consumers to a restricted extent. Additional investigations in this area should use customer-based facts and numbers to a larger span than we will to accomplish a deeper comprehending of the methods that propel clientele reactions. It is reasonable that clientele orientation of integration has a direct result on cost storings and market-related performance.

 

Assumptions & Limitation

It was furthermore presumed that the facts and numbers causes that utilised inside the investigations were dependable and having legitimate facts and numbers, the participants will be randomly chosen from the entire selection for the dissertation. There were certain limitations to this study because it was concentrated one lone assembly that has restricted allowance of experiment to assess, this kind of study can be undertook on worldwide grade and by managing .

 

Ethical Concerns

Researcher is completely cognizant of the ethical matters engaged in this ...