Target Marketing

Lifestyle Campaigns: Disney's New World

Targeting children to convey a message regarding the new world is somewhat difficult, but Walt Disney has teken a good initiative towards educating children on the issues of global warming. There have been numerous efforts on part of the advertising giants to market their perceived message on global warming, with no particular emphasis on school-going children.

It was Walt Disney, and rightly so, that took the responsibility to launch an awareness campaign regarding the hilarious empact of global warming (www.themarketingscene.com).

The most important success factor of the campaign was the fact that Walt Disney Channel had targeted ...