Target Marketing/Market Segmentation

Target Marketing/Market Segmentation

Target Marketing/Market Segmentation

Introduction

Overall, the craft beer is one drink that are produced by fermentation of a mash prepared from germinated barley alone or mixed with other grains, starchy substances, hops, yeast and water. The beers are classified according to the following principles. According to the cereals used, it can be beer, genuine or beer (indicating the grain or employees). According to the content of the original word extract, beer can be light beers (light, ordinary, special or extra) or dark (black). According to alcohol content (alcohol, malt or malt extract liquid) Craft beer and beer products are packaged in glass, tin, aluminum, stainless steel, all bromatologically suitable and approved by the national health authority. Also, are labeled by allocating the net contents and alcohol content centesimal.

Target market

People are dynamic and optimistic spirit motivates them to live independently, but shared with friends, no strings attached, are sociable, fun people go out at night, informed of the products that identify your personality, beer connoisseurs. Beer is a product that is not used by each and every person in the population. Those individuals that are fun loving, hang out with friends, go to parties and pubs are mostly the ones who are regular consumers of beer products. For this very purpose, the market that any particular beer producing business would like to cater, will involve those that are a part of the beer consuming group. The easiest way to reach this group and to cater there demands is by targeting the famous pubs and bars in the town. Most of the people, who are regular consumers of beer, are also mostly regular visitors of beer bars and pubs. Craft beer's target market consists of all the pubs and beer bars, as it is a well known beer product ...