Take Home Exam



Take Home Exam

Part I

(1) What are the particular challenges of running a Tim Hortons in Kandahar?

"Tim Hortons", a Canadian legend, is now a trademark; however, the connection between the brand and the person is very fragile. Horton's portrait hangs above the counter portraying millions of customers. At the Kandahar, the Tim Hortons faced various challenges in the efficient running of the business. At the Kandhar the company and its restaurant owners are governed by various laws and regulations including international, federal, provincial and local.

There are various challenges that are faced for the aperture including the fact that accumulations orders need to be placed eight weeks in advance. Chefs need to be addressed between 12 and 14 weeks. Moreover the coffee is usually stored in 26 central containers at Kandahar Airfield. Another issue is that convoys bringing food from Canada are sometimes been attacked in Pakistan. Another aggravation has been that Afghan community accepts frequently delayed deliveries of pre-made doughnuts as able-bodied as coffee and chrism (Tim Hortons, 2012).

(2) Does Tim Hortons' organization structure fit its mission?

At Tim Horton's the organizational structure of management is an integral part of the organization and belongs to one of the major categories of management. An organizational structure is the set of functions and relations that determine the roles that each unit meets as well as the communication between each unit. The Tim Horton's organizational structure fits its mission and vision in the more coherent manner. Management and organizational structure along with other internal variables plays an important role in adapting the organization to the external environment and, consequently, its ability to survive. Therefore, the management structure should be optimal with respect to the organization and its external environment and change with them. The company believes that the management structure of the organization should be such as to ensure the implementation of its strategy, its objectives and effective solution to problems facing the organization (Tim Hortons, 2012).

(3) How would you describe Tim Hortons' international growth strategy?

The arrival of the Company into new markets may require an increase in financial assistance to owners of restaurants and higher support costs incurred by the Company, which would reduce its earnings. There is no assurance that the Company will tailor its brand, its process of expansion and restaurants to accommodate this changing market.

There are very slim chances of the company being able to achieve the objectives of growth of new restaurants in the coming year due to the fact that new restaurants require time to engage into profitable position. During the initial stages of developing new markets, opening new restaurants could affect the sales of already functional restaurants in the same market. The company may also enter markets where the brand is not well known and in which it has no experience or a limited operating experience and, therefore, it may not be able to reach the penetration needed to promote its brand recognition. This enables easy access to its products, maximizing the amount invested in ...