SWOT ANALYSIS OF MITCHELLS & BUTLERS

SWOT Analysis of Mitchells & Butlers



Executive summary

As the Company outlined in its strategic review in March 2010, and reiterated in recent public statements it is believe that Mitchells and Butlers will be able to identify and secure a number of interesting sites which can be converted to food led businesses to help us deliver one of our strategic imperatives of investing in the growing informal eating out market. Going forward the Company will be looking at sites where customers want to do business and this may well be in different locations to those where we currently have properties today. This thinking is central to the way we are trying to evolve the business and take it forward.

Table of Contents

Introduction1

History of Mitchells and Butlers2

External Factors and their Implications2

Changes to Taxation3

Restriction on Non-EU Immigration4

Cultural and Social5

Improved Customers Health Consciousness6

Michael Porter and the Five Forces Framework6

Implications for Mitchells and Butlers8

Internal Factors and their Implications9

SWOT Analysis of Mitchells and Butlers11

Strengths and Opportunities11

Weaknesses and Threats12

The Future12

Conclusion13

References15

Appendices17

Graphs and Diagrames and Related Information17

Introduction

Mitchells and Butlers (M&B) announced a strategic appraisal in March 2010. Afterwards Jon Lovering was put in place as the new chairperson of the company, the selection of futuristic financier and JP McManus, Joe Lewis, John Magnier and has indicated a fresh epoch for MAB of solid leadership and vigorous non-executive directors. “We have steadily enlarged our business of food and have fruitfully transformed first-rate, drinks-led pubs to superior dining content. The approach of dropping our spotlight to drinks-led pubs has been satisfying but we consider that it could have advanced more rapidly.”

The approach was to some extent proceeded from the January 2010, by then chairperson Adam Fowle demarcating defined the target to focus on 6 major brands in an attempt to broaden the emergent competitive food industry and pull out from the liquor marketplace, nevertheless there was an unspoken message in Jon Lovering's declaration that Mitchells And Butlers would take advantage operationally from a spotlight on creating value considered aligned with strict than before in-house objectives.

This paper will study the internal and external factors affecting the MITCHELLS AND BUTLERS business by means of diverse strategic analysis models and tools. The paper will endeavor to comprehend the underlying factors which have stipulated the strategic appraisal and will craft suggestions as to the best way forward.

History of Mitchells and Butlers

Mitchells and Butlers is the chief holder and operative of a domain of managed bars, restaurants and pubs in conjunction with a series of economical hotels that are situated side by side their bistros. The company functions the businesses as an assortment of brands such as All Bar One, O'Neills, Toby Carvery, and Harvester. (Olsen, 2005. 321)

External Factors and their Implications

Largely, the macro or external factors are the ones out of an organization that might have an impact on the organization and its prospects. PECLIST stands for POLITICAL, ECONOMIC, CULTURAL, LEGAL, INTERNATIONAL, SOCIAL and TECHNOLOGICAL analysis. An analysis by PECLIST offers an outline for taking into account a broad variety of ...