BUSINESS

Business Planning Process

Business Planning Process

Item 1: Techniques and Tools for Business Planning

Introduction

The business plan should be aimed at maximizing the performance of putting problems, that is, it is important not only their production but also the subsequent implementation, without which the business plans, in fact, lost its main purpose. Must not only plan, but also to carry out planned, the business plan should be the guiding instrument for efficiency.

The business plan allows you to perform the following tasks:

- Identify areas for further activities of the company, target markets, the composition and performance of goods and services, as well as a place that a firm can take in these markets;

- To formulate a development company, strategy, tactics, and a set of measures to achieve them;

- To analyze the availability of production resources and reserves that may be involved and the need to attract external resources;

- Identify security firms with qualified personnel and allocate responsibilities with the fullness held accountable for performance;

- To assess the financial position in accordance with the plans, the reality of achieving the objectives of using its own funds and access to credit from outside;

- Determine the composition of market research market research, advertising activities, to develop distribution channels;

- And finally, if possible, to provide "pitfalls that can inflict the obstacles in the implementation of the plans.

Objectively speaking, drafting a business plan not only to mobilize the leaders of firms to more scrutiny of its activities, including, in the process of translating plans, but also makes management more efficient. In transition economies, "pitfalls" really is a tremendous amount, and one way or another, comes the understanding that such planning has a stabilizing effect on the activities of the company, recognized the urgent need for social stability.

So, too, had bound business plans can serve as a stabilizing factor in effect on social development, to reduce the transition to a market economy. Neglect is the necessity of planning is usually the cause of mishaps befell in business. And even in an uncertain market, rapidly changing situation, it appears possible to predict, plan and regulate their activities.

As a result of the analysis it is evident that the development of business planning in the modern business conditions, which increases the effectiveness of both business and rendering her a stabilizing influence, as well as the development of a market economy. It is proposed not to copy foreign experience building a business plan, and build it to suit your own needs, and subsequently perform scheduled (Morse & Mitchell, 2006, pp. 83).

Tools for Strategic Business Planning

SWOT-analysis

SWOT-analysis to determine the reasons for success or failure of the enterprise, is a brief analysis of marketing information based on which it is concluded, in what direction the organization should develop its business, and ultimately determined by the allocation of resources to segments. The result of the analysis is to develop a strategy or hypotheses for further testing. The classic SWOT-analysis involves determining the strengths and weaknesses of the company, potential external threats and opportunities and evaluates ...