SWOT Analysis Matrix



SWOT Analysis Matrix

Introduction

SWOT is defined as a tool which is to structure the brainstorming for a particular session. Unlike strategic planning, competitive and opportunity analysis, it is not as a process rather than a matrix to analyze the strengths, weaknesses, opportunities and threats. SWOT can be used one or more times to analyze the situation and generate ideas about a particular problem or issue.

SWOT includes internal factors that affect the organization on which we have some measure to control. It helps in audit and evaluating the overall strategic position of the business and its environment. It evaluates the ...