SWOT ANALYSIS

Windfall Dancers Inc. Marketing SWOT Analysis

Windfall Dancers Inc. Marketing SWOT Analysis

A Windfall Dancers Inc Marketing SWOT Analysis is a variant of the Business SWOT analysis - a process for examining the internal conditions (strengths and weaknesses) of the business, as well as the external conditions (opportunities and threats) that could affect the Windfall business. Since marketing is the rate-limiting factor in the success of most businesses, a marketing SWOT analysis presents the highest consulting bang for your buck to plan the growth of your business as well as account for strategic business risks (John, 2003).

The information from the SWOT analysis is an absolutely crucial input into an overall strategic planning process, providing a focus for the planning efforts. The analysis process helps administration and stakeholders arrive to a common understanding about the context within which a strategic plan will be developed. The idea is to develop strategies that buffer threats, seize opportunities, capitalize on strengths, and correct weaknesses. The 4 key localities of this powerful tool are:

S- Strengths

W- Weaknesses

O- Opportunities

T- Threats

These 4 key areas are often graphically depicted in a matrix that assists CEOs, business owners, and managers simplify a allotment of complex information. The SWOT analysis should conclude with into an interpretation of how the information will be incorporated the strategic plan. That interpretation should address the severity of the threats and weaknesses, and the plans for blocking or correcting them. It should furthermore address the ways in which the identified opportunities and strengths should direct the strategic plan. Continuing the example given, the challenge for the business with the neonatal unit will be to determine what to manage to correct this weakness, for example, either scale down the unit to a more appropriate size, market the expertise to other region to boost referrals, or close ...