SWOT ANALYSIS

SWOT analysis



SWOT analysis

Introduction

Marketing and management philosophies have been helping organizations create strategies and plans which have been tested in theory and hence are applicable on real life situations. These management philosophies can only be defined as a set of ideas that make up the best management practices, and can thus be standardized for others. Although these standard practices cannot cater to every organization out there, they have a true enough affect if the theory is correct. In this paper, I will be conducting a SWOT analysis for the U.K based retail chain store Debenhams. It operates mainly in ...