STRATEGIC RESEARCH PROJECT

Strategic Research Project

Strategic Research Project: Wal-Mart

Introduction

Wal-Mart has become the most thriving enterprise in the world through its un-yielding leadership. Mr. Walton has prepared the base for achievement for years to come. The managers at Wal-Mart aim on supplying the clientele with the largest likely value at the smallest likely cost. (Thomson South-Western 2006)

 

Logistics/operations/distribution

They have redefined the retail commerce with their Cutting edge for demonstration expertise and flexibility that is un-matched by any competitor. The detail that top administration journey in finances class displays many about the feature inside the organization. The authority at Wal-Mart has made the world we reside in much lesser through financial accessibility and convenience. The managers at Wal-Mart are a factual demonstration of earnings through clientele satisfaction. (Hitt 2007)

SWOT Analysis

Strengths

Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.

Wal-Mart has developed substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).

The business has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.

A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing team.

Weaknesses

Wal-Mart is the World's biggest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the enormous span of control.

Since Wal-Mart sells products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. ...